All colors of tradition – An evening of heritage, art, and the richness of diversity

As part of the project "All Colors of Tradition", aimed at enhancing Sarajevo’s cultural and tourism offering through the promotion of Bosnia and Herzegovina’s intangible cultural heritage, an exceptionally successful concert was held in the newly renovated hall of CAA Baščaršija. Realized in collaboration with the INSIDER travel agency from Sarajevo, this event gathered numerous international and local visitors, offering them an unforgettable experience through the sounds of traditional music, folk dances, and the presentation of customs.

The concert embodied the essence of an innovative approach that merges tradition, art, and interactive content in order to create a unique experience of Sarajevo as a destination rich in spirit and culture. The support of the Tourist Board of Sarajevo Canton brought added value to the project, recognizing the importance of initiatives that contribute to reviving and presenting cultural heritage to tourists in a modern and accessible way. With performances by members of CAA Baščaršija dressed in authentic folk costumes, accompanied by traditional songs and dances, the venue was transformed into a living museum and a stage of intangible heritage.

The event confirmed the potential of the CAA Baščaršija hall as a new cultural destination, which, alongside its already well-known open-air performances in front of the Sacred Heart Cathedral, significantly enriches Sarajevo’s cultural scene.

The concert marked a continuation of the successful efforts initiated by KCAA Baščaršija through the project "Days in Baščaršija", which established strong connections with the tourism sector and laid the foundation for cultural formats such as this one. "All the Colors of Tradition" not only affirms the Society’s readiness to meet the needs of modern tourism but also demonstrates how collaboration between cultural and tourism actors can create meaningful content that promotes Sarajevo as a destination full of identity, storytelling, and authentic experiences.
 

PROJECT PARTNERS:
Municipality of Stari Grad Sarajevo
Tourist Board of Sarajevo Canton
TİKA – Turkish Cooperation and Coordination Agency
City of Sarajevo
Ministry of Culture and Sports of Sarajevo Canton
BH Telecom